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Design is simply
the means.
Business outcomes
are the goal.

In a world where every challenge is complex and unique, good design values unity over uniformity. Explore some of the different outcomes we’ve delivered for our clients and users.

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America by Design

America by Design producer Mike Chapman speaking with IBM Z Design Director Shani Sandy

IBM Design featured on TV series America by Design


Racial Equity in Design

REiD field guide IMPACT

It’s about time we ask the tough questions that lead to transformation


AI Design

Image ai

Everyone can play a role in how their team innovates with AI


Think

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Business leaders, visionaries, and innovators unite


Quantum

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Gallery: Quantum computing

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Inside the world’s first quantum computer

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Teaching quantum computing through a mobile game


Security

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Gallery: IBM Security

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Using data visualization to spot cyber threats

Image 7

Video: Building a security operations center on wheels


Plex

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Gallery: Plex typeface

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2018 Typeface design competition: Plex wins Judges’ Choice

Image 10

The business case for an open source font

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Last updated January 6, 2023
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